February 28, 2009
Chris Abraham’s sage advice on PR in the digital age prompted one key question: What is the prototype/blueprint for Digital PR? Essentially, who is doing it right and how are they getting it done? As a Public Comm/Sociology student and a twenty-something “Millennial” I would say Lily Allen, hands down. As the Wordsworth of the MySpace Generation, Lily is the very voice of the tomorrow’s Power 150 — today!
Lily Allen is a digital phenomenon. She propelled herself into a full-fledged entertainment career simply by utilizing the low risk/high reward method of uploading rough demo tracks on MySpace. After millions of listens, Allen was signed to Parlophone Records and so began the modern pop tale. Her original investment was digital, but the eventual outcome was very real. After selling 2.5 million copies of her album, getting a Grammy nomination, starting a clothing line, having David Cameron hand deliver her first album to President Obama, and hosting her own BBC3 talk show, among other endeavors, Allen returns to the music scene with a sophomore album, It’s Not Me, It’s You.
This career that began in the depths of cyberspace, that has seen such successes both on and offline serves as an ideal case study for the future of digital branding and audience analysis/targeting. Lily in and of herself is a blueprint for digital strategy.